This is,
Our team was thrilled when Hertz approached us with an exciting task. The clients had asked us to curate a brand identity for their existing company, Hertz TNC, and create a seamless process for Uber drivers to rent Tesla cars. We were eager to take on this challenge and began working on the project right away.
Context
2 Week Project
Tools
Role
Visual & Brand Designer
Team
Mickey De Haas, Olivia Trujillo, Caroline Pozo.
Easy process for Uber drivers to rent Tesla vehicles through Hertz.
Overview
Hertz targets Uber and Lyft drivers to use their brand new Tesla option for vehicle rentals. To switch gas guzzlers to the EV-powered Teslas.
Problem
They needed to reduce the churn rate of drivers, improve the brand experience, and find a way to reach more people with their value proposition.
Solution
We were given the freedom to find a solution through any means. After careful consideration, we decided to create an app for drivers, rebranding it as the Hertz tnc. Our goal was to improve customer satisfaction and reduce churn by creating an enhanced customer experience.
Our process.
1. Empathize.
First, we thoroughly researched the users of Hertz TNC (Uber drivers and passengers) to gain a complete understanding of their needs and preferences. We conducted a quick analysis of the brief to gather information on the users.
We were glad to assist our persona and user during our research. Our findings showed that this Hertz customer is a young entrepreneur who relies on Uber as a primary source of income.
Who is this for?
A TNC (Transportation Networking Company) Driver is...
  • Often credit is challenged, and only use debit cards.
  • Very aware of the bottom line.
  • They need to track expenses for tax purposes.
They are also...
  • Self-sufficient.
  • Extrovert.
  • Prideful.
They want...
  • Reduce costs.
  • Give more rides.
  • Increase earnings.
Hertz tnc drivers are YOUNG ENTREPRENEURS!
2. Define.
After working together to understand our users, we developed personas and identified their pain points. This allowed us to better understand the needs of our target audience and tailor our product or service to address their specific challenges.
Using personas and identifying pain points allowed us to understand the problem and user better, leading to a clear goal and a deeper understanding of the user's needs and motivations. This helped us create a more effective and targeted solution.
Persona and user journey map.
Empathy Maps.
How might we statements...
3. Ideate.
First, we thoroughly researched the users of Hertz TNC (Uber drivers and passengers) to gain a complete understanding of their needs and preferences. We conducted a quick analysis of the brief to gather information on the users.
We shared our ideas and developed some creative ways to solve every pain point.
Whiteboard exercises...
With the whiteboards, we narrowed down the solutions to answering the value proposition of both the re-branding and key features of the application. We like the idea of allowing the user to check their expenses through Uber, have a credit solution to pay off the Tesla rental charge and extend for another week with the Tesla if needed.
Prototype sketches.
Wireframes.
4. High Fidelity Prototypes
Here was the fun part! Caroline and I were in charge of the interface and building out and testing our solutions through the steps of Low fidelity, wireframe, and Hi-fi prototypes.
We both worked separately and then came together to see what we liked from each design and combined our UI solutions.
Key Interface Screens.
5. Final Notes
Take aways.
Hertz was a great experience. The user research was the fun part but getting to know the client and their industry was awesome. Additionally, using my UI skills to the test was great. Working with a team was also a success and allowing each of the members working together was a breeze.
Feedback.
“Since TNC encompasses more than just Hertz, we would probably want to change the name.”

“We liked how you created a one stop shop for drivers that eliminates the need to use other platforms to keep track of important information."